2021 New Year, New Flavour Awards...

2021 New Year, New Flavour Awards...

Celebrating Local Partners

We like to kick off the new year with something fresh, new, and tasty; from reinventing classic favourites, to whipping up flavours that've never been attempted before! New Year, New Flavour is one of the most anticipated events in the fudgemaker's calendar - and this year they certainly didn't disappoint. Briefed to find a local artisan producer or merchant, each team had a month to develop, test, and sample an exciting new flavour and submit it to be judged by our panel of expert fudge judges. Here's what they came up with:

2021 submissions.

Baklava Fudge

from Bath

Butter Pecan Fudge

from Cambridge

Orange & Almond Cake Fudge

from Canterbury

S'mores Fudge

from Edinburgh

Old Fashioned Fudge

from Windsor

White Chocolate & Pistachio Fudge

from York


Judgin' fudges.

On Thursday 27th January a top team of fudge experts and connoisseurs tackled all six submitted flavours, marking and making notes on each one's texture, taste, and appearance.

This year our judging panel consisted of some members of our HQ team, Sales team, and a mix of top confectioners from our Aylesham production kitchen. After much deliberation the winning flavour was crowned:

Butter Pecan Fudge

from Cambridge

An innovative flavour made with butter melted in the pan before adding any additional ingredients. This flavour was also made without our signature whipping cream!

This beautifully rich, lightly salted fudge earned almost unanimous praise for its well-balanced salty-sweet taste, traditional fudgy colour, and smooth buttery texture.

Congratulations to the team for Cambridge team for knocking this one out of the park! Great job.


Explore the stories...

Baklava Fudge

from Bath

Fresh ground pistachios, a fragrant hint of rose and cardamom and a big ol’ hit of West Country sweetness from Lyme Bay Traditional Mead! You can pick this bad boy up from Independent Spirit in Bath

https://shop.independentspiritofbath.co.uk/

Independent Spirit is Bath’s finest purveyor of all things booze-related. Cocktail grade spirits, Single Malt whiskies, fine wines, premium champagnes, boozy sundries, and one of the biggest selections of world and craft beers in the southwest. Independent Spirit of Bath combines over 30 years of knowledge and experience in the cocktail and specialist drinks world under one roof.

Butter Pecan Fudge

from Cambridge

An American style Panuche fudge with some added Pecans from local market company Emerald Foods. Made without any cream at all, with butter being melted before the batch is made, and ingredients added directly to it.

http://www.emeraldfoods.co.uk/

Tracey and Julia of Emerald Foods have been at Cambridge Market for 28 years. They sell a selection of tempting products from dried tea to olives. The girls were very interested in how this fudge would turn out, so I popped them a few slices over try. The stall is open everyday Tuesday – Saturday and definitely worth a visit.

Orange & Almond Cake Fudge

from Canterbury

An Almond flavoured fudge with a moist, homemade, orange and almond cake from Burgate Coffee. Gluten Free and Vegan Friendly.

https://www.facebook.com/burgate.coffee/

Burgate Coffee is an independent Coffee House situated close to the Cathedral. We use locally roasted fair-trade Coffee beans and have a tasty array of homemade cakes!

S'mores Fudge

from Edinburgh

A rich and creamy vanilla fudge is fully-loaded with Belgian chocolate, crunchy shortbread, and fluffy marshmallows, to create an amazing recreation of the iconic fireside treat.

SugarDaddy's Bakery (youneedcake.co.uk)

Biscuits and marshmallows provided by outstanding local purveyor of all things bad for you, Sugar Daddy’s Bakery in Edinburgh.

Old Fashioned Fudge

from Windsor

You cannot get more classic than a Classic Old Fashioned. This humble concoction is quite literally the cocktail that started it all - and now it's in a fudge! Sherry cask Edradour whisky is poured through a batch, a few hundred dashes of bitters and zest of orange mix to create a flavour that tantalises the tastebuds.

https://www.havanahouse.co.uk/havana-house-windsor/

Havana House have been providing residents of Windsor with luxury, rare, new world cigars, and whisky's from across the world for over 2 decades. From one shop in Windsor, they've expanded to two shops in Windsor town centre and have several other locations around the Southeast and West of England.

White Chocolate & Pistachio Fudge

from York

A silky combo of chopped rich pistachios pared with sweet, creamy white chocolate, with just a dash of vanilla to bring this exotic treat together. The pistachios are imported from the Mediterranean, though they try to keep things sustainable and try to reduce their carbon footprint where possible by selling several loose products that by way of “bring your own container”.

https://www.facebook.com/pages/category/Health-Food-Store/The-Nut-Centre-144689942239150/

The Nut Centre is an independent whole food and supplement shop in the centre of York, they aim to provide nutritional, delicious foods to all that want it. Wellness and joy is at the heart of this small business.

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